A complete wardrobe guide for families, couples, graduates, business portraits, and newborns
One of the most common questions I hear before a photo session is: “What should we wear?”
And the good news is—you don’t need to overthink it.
The goal of every portrait session is the same: to capture you—your connection, personality, and expressions—without clothing stealing the spotlight. The right wardrobe helps your images feel timeless, natural, and polished.
Below are simple, tried-and-true tips to help you feel confident and comfortable in front of the camera.
Start with Comfort
First and foremost, choose outfits that feel like you. If you’re constantly tugging, adjusting, or feeling unsure, it will show in your photos. Comfortable, well-fitting clothing photographs best for everyone—kids, adults, and even newborns.
If you can move, sit, hug, and laugh easily in your outfit, you’re on the right track.
Solids photograph beautifully
Solid colors keep the focus where it belongs—on faces and connection. Large stripes, bold patterns, or busy prints can be distracting, especially if only one person in a group is wearing them. The eye naturally jumps to that outfit first.
If you love visual interest, consider subtle textures like knits, ruffles, linen, or layered pieces instead of prints.
Stick with Cohesive Tones
Try to keep your top and bottom in similar tones—both light or both dark. High-contrast outfits (like a white top with dark pants) tend to draw attention to one area of the body. Consistent tones create a more balanced, flattering look in photos.
Choose softer, muted colors
Muted tones photograph better than very bright or neon colors. Soft blues, greens, creams, grays, and jewel tones allow your natural skin tones and expressions to shine.
Bright reds, oranges, and yellows tend to reflect color onto skin and can feel overpowering in images. Shiny or neon fabrics can also look odd when photos are printed in black and white.
Limit your color palette
For group portraits, choose 1–3 coordinating colors and have everyone work within that palette. This keeps the group looking cohesive without being overly matched.
Some great options:
Jewel tones like navy, burgundy, and deep green (perfect year-round and especially for fall and winter)
Soft pastels like blush, light blue, and sage (ideal for spring or beach sessions)
This approach helps the people stand out—not the clothes.
Shoes and accessories matter
Shoes are often visible, especially during family and couple sessions, so opt for simple, neutral footwear when possible. Avoid athletic shoes, character shoes, or anything overly bright.
Accessories should be minimal and intentional. A watch, simple necklace, scarf, jacket, or layer can add interest without pulling focus away from your face.
Session-specific wardrobe tips
Family & Couples: Long pants or skirts below the knee tend to photograph best and allow for comfortable movement.
Graduation Portraits: Keep it classic. Solid colors and clean lines work beautifully with caps and gowns.
Business Portraits: Choose timeless pieces that align with your profession and personal brand.
Newborn Sessions: Soft neutrals and simple textures keep the focus on your baby and create a calm, timeless look.
